The Federal Trade Commission accused Amazon of deliberately increasing irrelevant ads, affecting search quality, in an antitrust complaint in September
In 2018, Apple reportedly requested Amazon to keep its product pages free of ads, emphasizing the avoidance of promoting competing brands on search or detail pages.
Other companies cannot buy ads for "specific Apple-related brand queries" on Amazon, as per Apple's admission, although they can for keywords containing the Apple name.
Uncertain if money changed hands, House email hints at potential Amazon-Apple deal. Amazon hesitates to tweak its search algorithm without compensation.