Taylor Swift Sets Summer's Hottest Dress Code: Sequins, Boots, Cowboy Hats

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The TikTok-approved coastal cowgirl aesthetic takes center stage as Taylor Swift's tour sparks a fashion frenzy.

Retailers nationwide credit Taylor Swift for the surge in sales of sparkly sequined dresses, cowboy hats, and rhinestone boots.

Hazel & Olive, a women's clothing brand, experiences a wild year with record-breaking demand for their Eras Sequin Fringe Dress.


Francesca's witnesses a 30% increase in sales of ruffle, prairie, babydoll, and bow-back style dresses when Swift performs in town.

Altar'd State embraces Swift mania by curating looks inspired by her albums, offering fans a chance to enter their own era.

Swift's tour continues despite the controversy, captivating fans at MetLife Stadium and thrilling audiences over the Memorial Day weekend.

The fashion industry feels the influence of other tours too, with Beyonce's "Renaissance" tour also driving demand for concertwear.

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